Readers are more likely to click on creative profile names
Are you more likely to click on someone who is R1Rider, StarDancer, or blonde1985? The first two names tell us something interesting about the account holder. R1Rider very likely enjoys riding her Yamaha R1 bike. StarDancer is unlikely to be a wall-flower. What does a name [...]
Viability of DownToEarth.com
DownToEarth is Match.com’s attempt to launch a free site.
So far as of this writing it is marginally successful, but we imagine it will get better with time as more users will discover it and more search options become available.
Unique features
Their unique hook seems to be to offer its users the option to rate [...]
Viability of DownToEarth.com
DownToEarth is Match.com’s attempt to launch a free site.
So far as of this writing it is marginally successful, but we imagine it will get better with time as more users will discover it and more search options become available.
Unique features
Their unique hook seems to be to offer its members the option to rate [...]
Viability of DownToEarth.com
DownToEarth is Match.com’s attempt to launch a free site.
So far as of this writing it is marginally successful, but we imagine it will get better with time as more users will discover it and more search options become available.
Unique features
Their unique hook seems to be to offer its members the option to rate [...]
A few observations about SpeedDate.com
My impression
SpeedDate.com is a really interesting site. It’s a little broken, based on the number of “Date ended for unknown reason” – they can’t ALL be hanging up on me on the first second, right? I do hold a solid 7.6 on Hotornot for my non-pro pictures, so I am [...]
The “so what…who cares” approach is key to clarity
So what?!
“I come from a family of 7 children”. You’ve seen garbage information like this in other dating profiles. Information that is irrelevant and doesn’t tell me anything about that person.
If that person applied the “So what…who cares” test to her writing, she would ask herself “So [...]
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